Alejandro Vásquez

Alejandro Vásquez is a product growth leader and marketing technologist based in Mexico City, with 10+ years of experience scaling tech-driven companies across Latin America. Originally from Venezuela (UCAB, Caracas), he has built his career across companies including Eyeball Football Technologies, Rocket Lab, Lupa Hire, and Thinklab — specializing in go-to-market strategies, user acquisition, and martech.

His track record speaks for itself: he led a go-to-market strategy that reached 100,000 users with a 40% reduction in CAC, and implemented a user acquisition strategy that reduced CAC by 45% while increasing new users by 140%. He brings the same data-driven rigor to product growth that he brings to everything else.

Beyond his operator roles, Alejandro is a freelance growth consultant (alevasquez.com) and a volunteer marketing mentor at Start-Up Chile and TrepCamp — two of Latin America's most respected startup programs. He is a Certified Scrum Product Owner (CSPO) and has completed growth programs at Reforge and Demand Curve, alongside certifications in e-commerce analytics (Google) and code foundations (Codecademy).

He writes about AI, growth strategy, and product-market fit on his blog at alevasquez.com. His most cited take: "Growth amplifies broken products; it doesn't fix them." It's a philosophy that has shaped his entire approach — fix the product first, then scale. He has 6,000+ LinkedIn followers and is an active voice in the Latin American tech and growth community.

Based in Mexico City, Alejandro covers CDMX's digital culture, startup ecosystem, and the neighborhoods where ideas actually happen — with the perspective of someone who chose this city and knows what makes it work.